How much does Square Loyalty cost in Australia?
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Square Loyalty costs A$49 a month per location for up to 500 loyalty visits, A$99 for 501 to 1,500 and A$149 above that, after a 30-day free trial. A loyalty visit is any sign-up, point earned or reward redeemed. For one location that is A$588 to A$1,788 a year.
The three price tiers
Square charges for Square Loyalty per location, per calendar month. The tier depends on how many loyalty visits that location has in the month.
| Loyalty visits a month (per location) | Per month | Per year |
|---|---|---|
| 0 to 500 | A$49 | A$588 |
| 501 to 1,500 | A$99 | A$1,188 |
| 1,501 or more | A$149 | A$1,788 |
Source: Square Loyalty, Square Australia, checked 27 September 2026. Square's page doesn't say whether GST is included. There's a 30-day free trial and no long-term contract.
What counts as a loyalty visit
Square counts a loyalty visit each time a customer:
- signs up (enrols) in your program,
- earns a point, or
- redeems a reward.
So a busy shop moves up the tiers quickly. For example, if 20 customers a day earn a point, that is about 600 loyalty visits a month: the A$99 tier. Sign-ups and rewards add to that count too.
What it costs over a year
Worked out from Square's monthly prices, if every location stays in the same tier all year:
| Locations | 0 to 500 visits | 501 to 1,500 visits | 1,501+ visits |
|---|---|---|---|
| 1 | A$588 | A$1,188 | A$1,788 |
| 2 | A$1,176 | A$2,376 | A$3,576 |
| 3 | A$1,764 | A$3,564 | A$5,364 |
The loyalty cost calculator works this out for any monthly fee and number of locations.
What you get for the money
According to Square's own pages (checked 27 September 2026):
- Points without a scan. Square says customers earn points on every purchase, even cash, made through Square Point of Sale, Square Invoices or Square Online.
- An Apple Wallet pass. Customers can add a loyalty pass to Apple Wallet. Square's Australian help centre says the pass is for Apple Wallet only at this time.
- Automatic texts when a customer earns points or a reward.
- Email marketing through Square Marketing, which is sold separately, from A$20 a month (Square's pricing page).
- No long-term contract.
Is it worth it?
If every sale already goes through Square and A$49 to A$149 a month per location is small change for you, the automatic points are genuinely handy. If not, the sums get harder. We go through them in is the Square loyalty program worth it?
The free alternative
Rewardtree is a loyalty program that works beside any till, Square included:
- Your customers scan a QR code at your counter and get your stamp or points card in Apple Wallet or Google Wallet in about 20 seconds. They never need an app.
- Your staff scan the card with the free Rewardtree Merchant app.
- The loyalty program is free forever, with unlimited members, locations and staff, and no credit card.
The honest trade-off: with Rewardtree your staff do one quick scan at the counter, instead of points adding up by themselves inside the Square payment. See Rewardtree vs Square Loyalty for the full side-by-side, including what Square does better.
We make Rewardtree. Every fact about Square links to Square's own page, checked 27 September 2026.
More questions, answered#
Is Square Loyalty free?#
No. It has a 30-day free trial, then costs from A$49 a month per location (Square's Australian page, checked 27 September 2026). Rewardtree's loyalty program is free forever, with no trial clock.
Does Square Loyalty work in Australia?#
Yes. Square sells Square Loyalty in Australia with Australian prices. Points come from sales through Square Point of Sale, Square Invoices or Square Online.
What is a loyalty visit in Square Loyalty?#
Square counts a loyalty visit each time a customer signs up, earns a point or redeems a reward. Your monthly count per location sets your price tier.
Is Square Loyalty charged per location?#
Yes. Square's Australian page prices each tier per calendar month, per location, so two shops pay twice.
Does Square Loyalty work with Google Wallet?#
Square's Australian help centre says its loyalty pass is only available for Apple Wallet on iOS devices at this time (checked 27 September 2026). Rewardtree cards go in Apple Wallet and Google Wallet.
Can I use Square Loyalty without Square?#
Square says points come from Square Point of Sale, Square Invoices or Square Online, so it is built for businesses that sell through Square. Rewardtree works beside any till.
Is there a free alternative to Square Loyalty?#
Yes. Rewardtree is free forever for Australian businesses: stamp or points cards in Apple Wallet and Google Wallet, and the free Merchant app for your staff. It works beside Square or any other till.