Rewardtree vs Loyally
Loyally sells digital wallet loyalty cards on a monthly subscription, from about A$75 per month. Rewardtree offers the same wallet-card mechanic with unlimited members and locations on a genuinely free tier, and charges only when you want to message your members on demand.
Competitor prices shown are indicative — pricing changes; always confirm on their site.
At a glance
| Loyally price | From about A$75/month (tier-dependent) |
|---|---|
| Over a year | about A$900/year on the entry tier |
| Rewardtree price | A$0 forever for the core — cards, scanner, passes, CRM. Growth (on-demand outreach) A$29/mo. |
What Loyally does well
- Same core insight as ours: loyalty belongs in Apple/Google Wallet, not in a customer app.
- Quick setup with templates across many card types.
- Established internationally with a broad feature list.
Where Rewardtree differs
- The free tier: Loyally's wallet cards start at a monthly fee; Rewardtree's are A$0 with unlimited members, staff and locations. We charge (A$29/mo) only for merchant-initiated outreach — campaigns, automations, AI suggestions.
- Australian by design: AU phone formats, Privacy Act consent capture, Spam Act-compliant marketing consent, AUD pricing, Sydney timezone defaults.
- A network, not a silo: one verified member identity across every Rewardtree venue; customers keep every card in one place.
Who should pick which
Pick Loyally if: You want an international vendor with many templates and are happy with a monthly subscription for the core product.
Pick Rewardtree if: You want wallet-first loyalty that is free at the core, built for Australian compliance, and part of a local network.
Common questions
What does Loyally cost?#
Loyally's published pricing starts at about A$75 per month depending on tier (indicative — confirm current pricing on their site). Rewardtree's core product — wallet cards, scanner, unlimited members — is A$0 forever; only on-demand outreach tools are paid (A$29/mo).
Is a free loyalty program really free?#
Yes — Rewardtree's free tier never collects a payment method, has no trial clock, and includes unlimited members, locations, staff and transactional pass pushes. Our business model: roughly 3 in 10 merchants eventually want paid campaign tools; the rest strengthen the network.